Ready to Wear
Inspired by the Somali dirac. Designed for everyday elegance.
Collection I
The Dirac Collection
The First Signature Design
The dirac, reimagined
Ready to Wear began with one question: how could the ease of the Somali dirac become something a woman reaches for on an ordinary morning? This first design is our answer.
The Design
Two silhouettes
The Textiles
Six diracs, carefully chosen
Early Access
Be among the first
Join Early Access to follow the first House of Hooyo release. You will be the first to see the final textiles, and the first invited when pre-orders open.
You are on the list
Welcome to House of Hooyo.
Thank you for joining Early Access. You are among the first to experience our Ready-to-Wear collection. We will share the final textile reveal and invite you to pre-order before the public launch. Pre-orders are expected to open in approximately one week. Thank you for being part of the beginning.
Continue ExploringEvery House of Hooyo piece contributes to something greater than fashion, opening doors for African women and carrying craftsmanship forward.